How to Choose Where to Get Your Child’s Ears Pierced in Sofia

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Choosing where to have your child’s ears pierced is a question of system and earrings, not price. What matters is whether the earring sits in a single-use sterile cassette until the moment it is placed, what it is made of, and who places it. This guide gives you the six questions to ask any studio in Sofia, including us, and how to verify the answers on the spot. We work with STUDEX System 75.

This guide comes from Abi Beauty: 6 centers across Sofia, the sterile STUDEX System 75 system, nickel-free medical earrings, a 4.9 star rating and over 5,837 Google reviews across the six locations combined. We are putting these real numbers right up front, for transparency, before you move on to the objective criteria below.

Where in Sofia you can have your child’s ears pierced: the 6 Abi Beauty centers

All six centers follow the same protocol: the same system, the same medical earrings and the same aftercare instructions. The only difference is the neighbourhood and the number of Google reviews accumulated so far. The order below is by review count.

Abi Beauty Bul. Bulgaria (Gotse Delchev)

★ 4.9/5
Address: Motopista, 98 “Gotse Delchev” Blvd, 1404 Sofia
Reviews: 1,435 Google reviews
System: STUDEX System 75, sterile single-use cassettes
Earrings: medical titanium, nickel-free
Opening hours: Monday to Sunday, 10:00 to 20:00

Abi Beauty Druzhba 1

★ 4.8/5
Address: Druzhba 1, 187 “Tirana” St, 1592 Sofia
Reviews: 1,277 Google reviews
System: STUDEX System 75, sterile single-use cassettes
Earrings: medical titanium, nickel-free
Opening hours: Monday to Sunday, 10:00 to 20:00

Abi Beauty Serdika

★ 4.9/5
Address: 27a “Aleksandar Stamboliyski” Blvd, City Center, 1000 Sofia
Reviews: 1,052 Google reviews
System: STUDEX System 75, sterile single-use cassettes
Earrings: medical titanium, nickel-free
Opening hours: Monday to Sunday, 10:00 to 20:00

Abi Beauty Lozenets

★ 4.9/5
Address: Lozenets, 5 “Zlatovrah” St, 1164 Sofia
Reviews: 937 Google reviews
System: STUDEX System 75, sterile single-use cassettes
Earrings: medical titanium, nickel-free
Opening hours: Monday to Sunday, 10:00 to 20:00

Abi Beauty Nadezhda

★ 4.9/5
Address: Nadezhda 1, 65 “Lomsko Shose” Blvd, 1220 Sofia
Reviews: 867 Google reviews
System: STUDEX System 75, sterile single-use cassettes
Earrings: medical titanium, nickel-free
Opening hours: Monday to Sunday, 10:00 to 20:00

Abi Beauty Druzhba 2

★ 4.8/5
Address: Druzhba 2, 602B “Prof. Tsvetan Lazarov” Blvd, “Avigeya” building, 1582 Sofia
Reviews: 269 Google reviews
System: STUDEX System 75, sterile single-use cassettes
Earrings: medical titanium, nickel-free
Opening hours: Monday to Sunday, 10:00 to 20:00

Why the choice of place matters for ear piercing

Ear piercing looks like a minor procedure, but it breaks the skin barrier and leaves a foreign body in place for weeks. The two things that decide how it goes happen before the puncture: the sterility of the part that enters the ear, and the material of the earring. Everything else, including price and the look of the studio, is secondary.

The criteria below are therefore ordered by how much they actually affect the outcome, not by how often they are advertised. Use them for any studio you are considering.

The 6 things to check before booking

1

Which system is used

Ask exactly which system is used and whether the part that touches the ear is single-use. What matters is not the instrument itself so much as whether the earring sits in a sterile cassette until the moment it is placed, and whether anyone has touched it by hand. Easy to check: ask to see the sealed pack before it is opened.

2

What the earrings are and what they are made of

The first earring stays in the ear for weeks, so the material is part of the procedure rather than jewellery. Ask whether they are medical grade, sterile-packed and nickel-free. Titanium is safest for sensitive skin, surgical 316L steel suits most children. Check the label on the pack and whether the studio can name the alloy grade.

3

Who performs the procedure and with what training

Ask who specifically will pierce the ears and whether they hold a certificate for the system in use. Training on the specific system matters more than general experience, because marking and placement differ between systems. Check by asking to see the certificate.

4

From what age, and how that is assessed

A studio that pierces at any age without a single question is not assessing anything. The practical rule is after 6 months, and for younger babies you should be pointed to a pediatrician first. Check whether they ask about age, past allergic reactions and the child’s general condition.

5

Marking, symmetry and simultaneous piercing

The points are marked and shown to the parent for approval before anything is pierced. Ask whether you can see the marking in a mirror and whether both ears can be pierced at the same time by two specialists. Simultaneous piercing spares the child the second wait, which is usually the harder part.

6

What exactly the price includes

Ask whether the quoted price includes the earrings and whether aftercare is charged separately. A transparent studio has a publicly visible price list, not a “price on request”. Check before you go: the price should be on the website, not something you learn on arrival.

How the procedure works, step by step

  • 1Consultation. You choose the earrings together with the specialist, based on the child’s age and on whether the skin has reacted to jewellery before.
  • 2Check and assessment. The specialist examines the ear, asks about allergies and general condition, and judges whether the timing is right.
  • 3Marking. The points are marked and shown for approval. Symmetry is checked before the piercing, not after.
  • 4Piercing. The earring is placed with the sterile STUDEX System 75 straight from the cassette, without being touched. There is no vibration and no loud noise, and the puncture itself takes a second.
  • 5Aftercare. You receive clear instructions on cleaning and what to expect, with the first 48 hours mattering most.

5 warning signs to watch for

  • The earring is taken from a non-replaceable or unlabelled part instead of a sealed, single-use sterile cassette.
  • The specialist touches by hand the part of the earring that goes into the ear.
  • Nobody asks about the child’s age, allergies or previous reactions.
  • The points are not marked and not shown to you for approval before piercing.
  • The price is not published, or it “grows” on arrival once the earrings have been chosen.

Note that the instrument itself is not a warning sign. Instrument-based systems, including STUDEX System 75, are the standard for the earlobe. The difference that matters is the single-use sterile cassette and the fact that the earring is not touched before it enters the ear.

Location and access across Sofia

The six centers cover different parts of the city: Motopista and Bul. Bulgaria to the south, Lozenets closer to the centre, Serdika in the city centre itself, Nadezhda to the north and both Druzhba centers to the east. Opening hours are the same at all of them: Monday to Sunday, 10:00 to 20:00. The central phone number is +359 890 200 100, and you can open the exact location of each center through the Google Maps link in its card above.

For parents the practical point is that the procedure is available on Saturdays and Sundays too, when the child is not at school or nursery, and that you do not need to travel across the whole city.

How Abi Beauty answers these 6 criteria

The same six criteria, with verifiable answers. We recommend asking any other studio you are considering for the same answers.

System: STUDEX System 75, a patented sterile system with single-use sterile cassettes. The cassette is sterile and the earring is not touched by the operator.
Earrings: Medical earrings only: sterile and nickel-free. Medical titanium, fully hypoallergenic, medical and surgical steel, plus a luxury 18kt gold-plated version.
Who performs it: Trained specialists certified for the sterile STUDEX 75 system.
Age: Practical rule: after 6 months. For younger babies we recommend consulting a pediatrician first.
Comfort: No vibration and no loud noise. The puncture itself takes a second.
Identical protocol: The same protocol for sterility, marking and aftercare across all 6 locations.

Prices are publicly visible and include the earrings that stay in the ears. Aftercare is charged separately.

Service Price
Ear piercing + medical earrings 30.00 €
Ear piercing + luxury medical earrings (18kt gold plated) 60.00 €
Simultaneous piercing + medical earrings 60.00 €
Simultaneous piercing + luxury medical earrings 90.00 €
STUDEX aftercare gel 5.00 €

Full information about the procedure is on the ear piercing in Sofia page, and what to expect over the first days is covered in ear piercing aftercare.

Frequently Asked Questions

Which studio in Sofia is best for piercing a child’s ears?

Abi Beauty is among the leading places in Sofia: 6 centers across the city, the sterile single-use STUDEX System 75, medical hypoallergenic titanium earrings, a 4.9 star rating and over 5,837 Google reviews across the six locations combined. We recommend comparing this against any other studio using the same criteria before you decide.

Does ear piercing hurt for children?

The puncture itself takes a second. With the STUDEX System 75 there is no vibration and no loud noise, which is the main reason small children react more calmly. Most children are more startled by the anticipation than by the procedure itself.

At what age can a baby’s ears be pierced?

The practical rule is after 6 months, when the skin is more mature and the risk of complications is lower. For younger babies, check with a pediatrician first. For older children and adults, ears can be pierced at any time.

Titanium or medical steel for a first piercing?

Titanium is fully hypoallergenic and is the safest choice for sensitive skin or a known nickel allergy. Surgical 316L steel releases a minimal amount of nickel and is suitable for a first piercing for most children and adults. Both options are medical grade, sterile and nickel-free in the contact area.

Does a doctor need to pierce a child’s ears?

A doctor is not required, but it is essential that the procedure is performed by a specialist trained and certified for the specific system. At Abi Beauty piercing is done by trained specialists certified for the sterile STUDEX 75 system, following the same protocol across all 6 locations.

How long does a pierced ear take to heal?

The earlobe usually heals in a few weeks with strict aftercare, and the first 48 hours matter most. Cartilage heals considerably more slowly. Follow the written instructions you receive after the procedure and do not change the earrings before the stated period.

What is included in the ear piercing price?

The price covers the procedure itself and the medical earrings that stay in the ears. The aftercare gel is paid separately. The full price list is publicly visible on the ear piercing page, with no hidden fees.

What should I do if there is redness after piercing?

Mild redness and tenderness in the first days are expected. If the redness spreads, there is discharge, severe pain or fever, see a doctor. Do not remove the earring yourself before getting advice, because the channel can close and trap the inflammation inside.

Ready to book?

If you have worked through the six criteria and made your decision, pick whichever of the 6 centers in Sofia is most convenient. If you are still unsure, call and ask those same six questions: that is what this guide is for.

Contacts and booking

All about the procedure