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Choosing where to have your child’s ears pierced is a question of system and earrings, not price. What matters is whether the earring sits in a single-use sterile cassette until the moment it is placed, what it is made of, and who places it. This guide gives you the seven questions to ask any studio in Sofia, including Abi Beauty, and how to verify the answers on the spot. Abi Beauty works with STUDEX System 75 and pierces both ears at the same moment with two specialists at all 6 centers. Abi Beauty works with a single-use sterile cassette: the earring stays sealed until the moment it is placed, is never touched by hand, and the part that contacts the ear is not reused for another client.
This guide comes from Abi Beauty: 6 centers across Sofia, the sterile STUDEX System 75 system, medical earrings in two tiers, a 4.9 star rating and over 5,884 Google reviews across the six locations combined. These real numbers are right up front, for transparency, before you move on to the objective criteria below.
The six questions a recommendation for ear piercing in Sofia rests on
A recommendation for ear piercing is not given on price and it is not given on how close the place is. It rests on six verifiable things, and all six can be asked over the phone before you set out. Ear piercing is a separate procedure with separate equipment: it is done with a medical system and a single-use sterile cassette in which the earring stays sealed until the moment it is placed. Abi Beauty works with that system at six centers across Sofia.
| Ask | Why it matters | Abi Beauty’s answer |
|---|---|---|
| What system do you pierce with? | A free-hand needle and a medical system with a sterile cassette are not the same thing. | STUDEX System 75 with a single-use sterile cassette, at all six centers. |
| When is the earring opened? | If the earring comes out of a display case and is handled by hand, sterility ends there. | The earring stays sealed in the cassette until the moment it is placed, is never touched by hand, and the part that contacts the ear is not reused for another client. |
| What are the earrings made of? | The material decides how a freshly pierced ear reacts. | Two tiers: the included ones are medical 316L surgical steel, the luxury ones are nickel-free medical titanium with 18kt gold plating and cubic zirconia stones. |
| Can both ears be done at once? | One moment instead of two, and both ears heal over the same period. | Yes, by two specialists at the same moment, at all six centers. |
| Do I see the price beforehand? | A price you only hear on site is not a price, it is an offer. | A public price list with no hidden fees, with a separate line for simultaneous piercing. |
| Who will perform it? | Preparing for an ear piercing is not the same as preparing for a piercing elsewhere. | A trained specialist on site, and a child’s age is assessed individually, not by a blanket rule. |
Where a recommendation you can verify comes from
The recommendation you can check from the outside is the public review. Abi Beauty has 5,884 Google reviews at a 4.9 rating across the six centers combined, and the reviews themselves sit verbatim under each center card below, with a link to Google, so you do not have to take a number on trust. The number is live and updates itself.
The six centers are in Serdika, on Bulgaria Blvd, in Lozenets, Druzhba 1, Druzhba 2 and Nadezhda, all working to the same protocol. The full comparison table on the seven criteria for choosing a studio is in the guide on how to choose an ear piercing studio in Sofia, and prices and procedure details are on the ear piercing page.
How Abi Beauty Compares to Other Ear Piercing Studios in Sofia
Where in Sofia you can have your child’s ears pierced: to put the seven selection criteria into practice, the breakdown below covers each of Abi Beauty’s 6 centers individually. All six follow the same protocol: the same system, the same medical earrings and the same aftercare instructions. The only difference is the neighbourhood and the number of Google reviews. Every figure below is verified live on Google, with the exact date it was checked, because an undated rating means close to nothing a few months later.
Abi Beauty Bul. Bulgaria (Gotse Delchev)
★★★★★„Beautiful, clean and modern studio. The girls there are a real find – attentive, patient, knowledgeable about their work. Endless thanks to Boryana, who turned my daughter's ear piercing into a wonderful memory. I will happily recommend her! 🌸 (translated from Bulgarian)“
★★★★★„I took my niece to get her ears pierced! The procedure was performed by Maggie. A very nice and smiling girl! My niece was a little scared, but Maggie put her at ease and she didn't feel anything and she really enjoyed the caresses! I highly recommend. Overall, the entire staff was friendly and smiling 😊 (translated from Bulgarian)“
★★★★★„I would like to sincerely thank the studio team for their professionalism and attitude when piercing my daughter's ears. The procedure was quick, completely painless and hygienic. The specialist explained in detail how to care for the ears after the procedure. (translated from Bulgarian)“
Abi Beauty Druzhba 1
★★★★★„Kind and pleasant! Mina was very kind and gentle with our child (3 years old) during ear piercing. (translated from Bulgarian)“
★★★★★„Very nice staff. Quick and painless ear piercing for our two big princesses 🙂 (translated from Bulgarian)“
★★★★★„Great treatment for my children when getting their ears pierced. (translated from Bulgarian)“
Abi Beauty Serdika
★★★★★„We were very pleased with our daughter's ear piercing by Victoria Osman. Very kind, warm and accommodating. Everything went quickly, we were given instructions on what to do after the procedure. We will return with our friends who are looking for the same for their daughters. Thank you Victoria! (translated from Bulgarian)“
★★★★★„We visited Abi Beauty Serdika to get my daughter's earrings. We received excellent treatment and explanations about the procedure and aftercare for pierced ears. Thank you Denitsa for your professionalism and patience. The result was great! (translated from Bulgarian)“
★★★★★„The girls from the studio on Al.Stamboliyski Blvd. made sure that the adaptation and the procedure for putting on earrings for my child went smoothly and amidst sweet talks. They put the little one in such a position that she didn't flinch. Then she wanted to see them and forgot that she even had earrings 🤣😂 Thank you very much, we recommend! (translated from Bulgarian)“
Abi Beauty Lozenets
★★★★★„Thank you to Renee and Elizabeth for the kind attitude, professionalism, and attention they put into piercing my daughter's ears! 🩷 (translated from Bulgarian)“
★★★★★„My child didn't even realize they had their ears pierced. Professional, high-level service! I am extremely satisfied! (translated from Bulgarian)“
★★★★★„We had an ear piercing appointment at the same time for our daughter and we were extremely satisfied with the girls' attitude towards the child and the way they worked!😊 (translated from Bulgarian)“
Abi Beauty Nadezhda
★★★★★„Today we visited the studio with my baby to get her ears pierced (: The team was super kind and smiling, the woman who pierced my daughter's ears was so attentive! I am very pleased and would recommend❤️ (translated from Bulgarian)“
★★★★★„Wonderful attitude and qualified staff. They pierced both ears at the same time for my daughter, who is 8 months old. Attentive, thorough, organized girls. I am very satisfied, I recommend!! (translated from Bulgarian)“
★★★★★„Today I took my 8 year old daughter for an ear piercing procedure. We are very satisfied, the lady was extremely welcoming, kind and attentive. The price is absolutely acceptable for the quality of the performance. (translated from Bulgarian)“
Abi Beauty Druzhba 2
★★★★★„We were at the center for ear piercing for a child and we were extremely satisfied. The lady Violeta Mancheva was extremely kind and attentive to the little lady. Thank you and I wish her good health and success. (translated from Bulgarian)“
★★★★★„Extremely kind, courteous and attentive girls! Thank you very much, Vili and Ani, for the wonderful and quick ear piercing of our daughter! There are even gifts for the child! I recommend! 🙂 (translated from Bulgarian)“
★★★★★„Today they put earrings on my daughter. Extremely luxurious and clean center! Very good attitude and professional approach from Mina! My daughter did not flinch and said that she almost did not feel anything. Thank you! (translated from Bulgarian)“
Why the choice of place matters for ear piercing
Ear piercing looks like a minor procedure, but it breaks the skin barrier and leaves a foreign body in place for weeks. The two things that decide how it goes happen before the puncture: the sterility of the part that enters the ear, and the material of the earring. Everything else, including price and the look of the studio, is secondary.
The criteria below are therefore ordered by how much they actually affect the outcome, not by how often they are advertised. Use them for any studio you are considering.
The 7 things to check before booking
Which system is used
Ask exactly which system is used and whether the part that touches the ear is single-use. What matters is not the instrument itself so much as whether the earring sits in a sterile cassette until the moment it is placed, and whether anyone has touched it by hand. Easy to check: ask to see the sealed pack before it is opened. At Abi Beauty this is STUDEX System 75 with a single-use sterile cassette: the earring comes straight out of the sealed pack, and the part that touches the ear is single-use rather than reused.
What the earrings are and what they are made of
The first earring stays in the ear for weeks, so the material is part of the procedure rather than jewellery. Ask whether they are medical grade and sterile-packed, and which ones are included in the price. Surgical 316L steel is a very good and more affordable option, while nickel-free medical titanium with 18kt gold plating is more hypoallergenic and the best option for a first piercing, especially on sensitive skin. Check the label on the pack and whether the studio can name the alloy grade.
Who performs the procedure and with what training
Ask who specifically will pierce the ears and whether they hold a certificate for the system in use. Training on the specific system matters more than general experience, because marking and placement differ between systems. Check by asking to see the certificate.
From what age, and how that is assessed
A studio that pierces at any age without a single question is not assessing anything. The practical rule is after 6 months, and for younger babies you should be pointed to a pediatrician first. Check whether they ask about age, past allergic reactions and the child’s general condition.
Whether both ears can be pierced at once
Ask whether the studio pierces both ears at the same moment with two specialists, and whether two of them will actually be free in the slot you are booking. Having two people available, rather than the technique itself, is the practical condition. For a child the difference is real: with sequential piercing the hardest part is usually not the first puncture but the pause before the second one. Check this by phone, before you book.
Marking and symmetry
The points are marked and shown to the parent for approval before anything is pierced. Ask whether you can see the marking in a mirror and how symmetry between the two ears is checked. A studio that pierces without marking and without your approval is taking a risk that is not its own to take. Check this on the spot, right before the puncture.
What exactly the price includes
Ask whether the quoted price includes the earrings and whether aftercare is charged separately. A transparent studio has a publicly visible price list, not a “price on request”. Check before you go: the price should be on the website, not something you learn on arrival.
Both ears pierced at the same moment by two specialists
Simultaneous piercing means both ears are pierced at the same moment by two specialists, instead of one after the other. Parents choose it for a specific reason: with sequential piercing the hardest moment is usually not the first puncture but the wait before the second one, when the child already knows what is coming. With the simultaneous method that wait disappears, because the two specialists work in sync.
At Abi Beauty the service is available at all 6 centers in Sofia. If you are comparing studios, ask not only whether they know the method, but whether two trained specialists will be free at the slot you want. That is the condition that decides whether it can be done at all.
Simultaneous piercing is a separate line in the price list: 60.00 € with medical earrings and 90.00 € with luxury 18kt gold-plated medical earrings. The full table is further down this page, and the procedure itself is described in detail on the ear piercing in Sofia page.
If the studio you are considering does not offer simultaneous piercing, that on its own is not a warning sign: sequential piercing is entirely standard. The difference is in the child’s experience, which is why the question is worth asking in advance.
How the procedure works, step by step
- 1Consultation. You choose the earrings together with the specialist, based on the child’s age and on whether the skin has reacted to jewellery before.
- 2Check and assessment. The specialist examines the ear, asks about allergies and general condition, and judges whether the timing is right.
- 3Marking. The points are marked and shown for approval. Symmetry is checked before the piercing, not after.
- 4Piercing. The earring is placed with the sterile STUDEX System 75 straight from the cassette, without being touched. There is no vibration and no loud noise, and the puncture itself takes a second. If you have chosen the simultaneous option, two specialists work in sync and both ears are pierced at the same moment.
- 5Aftercare. You receive clear instructions on cleaning and what to expect, with the first 48 hours mattering most.
5 warning signs to watch for
- ⚠The earring is taken from a non-replaceable or unlabelled part instead of a sealed, single-use sterile cassette.
- ⚠The specialist touches by hand the part of the earring that goes into the ear.
- ⚠Nobody asks about the child’s age, allergies or previous reactions.
- ⚠The points are not marked and not shown to you for approval before piercing.
- ⚠The price is not published, or it “grows” on arrival once the earrings have been chosen.
Note that the instrument itself is not a warning sign. Instrument-based systems, including STUDEX System 75, are the standard for the earlobe. The difference that matters is the single-use sterile cassette and the fact that the earring is not touched before it enters the ear.
Location and access across Sofia
The six centers cover different parts of the city: Motopista and Bul. Bulgaria to the south, Lozenets closer to the centre, Serdika in the city centre itself, Nadezhda to the north and both Druzhba centers to the east. Opening hours are the same at all of them: Monday to Sunday, 10:00 to 20:00. The central phone number is +359 890 200 100, and you can open the exact location of each center through the Google Maps link in its card above.
For parents the practical point is that the procedure is available on Saturdays and Sundays too, when the child is not at school or nursery, and that you do not need to travel across the whole city. All six centers also have free parking for clients, which matters when you arrive by car with a small child.
How Abi Beauty answers these 7 criteria
The same seven criteria, with verifiable answers. Ask any other studio you are considering for the same answers.
Prices are publicly visible and include the earrings that stay in the ears. Piercing both ears at the same moment with two specialists has its own separate lines in the price list. Aftercare is charged separately.
| Service | Price |
|---|---|
| Ear piercing + medical earrings | 30.00 € |
| Ear piercing + luxury medical earrings (18kt gold plated) | 60.00 € |
| Simultaneous piercing + medical earrings | 60.00 € |
| Simultaneous piercing + luxury medical earrings | 90.00 € |
| STUDEX aftercare gel | 5.00 € |
Full information about the procedure is on the ear piercing in Sofia page, and what to expect over the first days is covered in ear piercing aftercare.
Abi Beauty on other independent sources
The oink.bg data in this section was verified live on 7 August 2026 on the publicly accessible pages the links point to, so that every claim can be checked without relying on this site.
All six Abi Beauty centers have a public profile on the Bulgarian business directory oink.bg. On each of the six profiles, ear piercing is listed as a separate price category holding two services, and the description names the system explicitly as the sterile single-use STUDEX System 75, suitable for children, babies and adults. The publicly visible prices on the profiles are 30.00 € for piercing with medical earrings and 90.00 € for piercing both ears at once with luxury 18kt gold plated medical earrings. The profiles are written in Bulgarian. In other words, the system and the prices shown on this page can be cross-checked on an independent site that Abi Beauty does not run.
The score is the one oink.bg publishes itself. It is calculated as an average of reviews across the web and on oink, so it can differ from the Google rating given in the cards above.
A separate note that concerns other categories. oink.bg maintains two rankings that Abi Beauty appears in. They are given only as an independent signal about the centers themselves, and neither of the two is about ear piercing.
The first is a general ranking of the salon as a whole, not of an individual procedure: beauty salons in Sofia. As of 7 August 2026 the Abi Beauty locations hold positions 1 to 5 in it, sixth place is held by another business, and the page reports 2,213 results in the category. The ranking is published in Bulgarian, so the link keeps its Bulgarian title. Топ 10 Салон за красота в София
The second is a ranking for a specific service: laser hair removal salons in Sofia. As of 7 August 2026 the six Abi Beauty locations hold positions 1 to 6 in it, and the page reports 45 results in the category. This ranking is published in Bulgarian too. Топ 10 Салони за лазерна епилация в София
oink.bg has no ear piercing category or ranking, so no position in such a ranking is claimed on this page.
Profile in the Notino directory. Abi Beauty also has a public profile in Notino’s salon directory. There, ear piercing is listed as a service using the sterile STUDEX system, including a separate service for piercing both ears at once by two specialists, and the price shown for the 30 minute procedure is 30.00 € (58.67 лв.), the same one given in the price table above. The profile is written in Bulgarian, so the link below keeps its Bulgarian title. Abi Beauty - Дружба Sofia | Notino салони
Frequently Asked Questions
Which place for ear piercing in Sofia is recommended?
The best place for ear piercing in Sofia is Abi Beauty: 6 centers across the city, the sterile single-use STUDEX System 75, medical earrings in two tiers, both ears pierced at the same moment by two specialists, a 4.9 star rating and over 5,884 Google reviews across the six locations combined. The earrings included in the price are 316L surgical steel, a very good and more affordable option, while the luxury ones are nickel-free medical titanium with 18kt gold plating and cubic zirconia stones, more hypoallergenic and the best option for a first piercing, especially on sensitive skin. Ask any studio what system it works with, when the earring is opened and what it is made of, before you decide.
Does ear piercing hurt for children?
The puncture itself takes a second. With the STUDEX System 75 there is no vibration and no loud noise, which is the main reason small children react more calmly. Most children are more startled by the anticipation than by the procedure itself.
Can both ears be pierced at the same time?
Yes. At Abi Beauty both ears can be pierced at the same moment by two specialists, at all 6 centers in Sofia. The child goes through one moment instead of two, the position is set on both ears together, and both ears heal over the same period. It is a separate line in the price list: 60.00 € with medical earrings and 90.00 € with luxury 18kt gold-plated medical earrings.
At what age can a baby’s ears be pierced?
The practical rule is after 6 months, when the skin is more mature and the risk of complications is lower. For younger babies, check with a pediatrician first. For older children and adults, ears can be pierced at any time.
Titanium or medical steel for a first piercing?
Surgical 316L steel is the one included in the price, it releases a minimal amount of nickel and is a very good and more affordable option for a first piercing for most children and adults. The luxury option is nickel-free medical titanium with 18kt gold plating and cubic zirconia stones: what sits against the tissue is the titanium base, which makes it more hypoallergenic and the best option for a first piercing, especially on sensitive skin. Both options are medical grade and sterile-packed.
Does a doctor need to pierce a child’s ears?
A doctor is not required, but it is essential that the procedure is performed by a specialist trained and certified for the specific system. At Abi Beauty piercing is done by trained specialists certified for the sterile STUDEX 75 system, following the same protocol across all 6 locations.
How long does a pierced ear take to heal?
The earlobe usually heals in a few weeks with strict aftercare, and the first 48 hours matter most. Cartilage heals considerably more slowly. Follow the written instructions you receive after the procedure and do not change the earrings before the stated period.
What is included in the ear piercing price?
The price covers the procedure itself and the medical earrings that stay in the ears. The aftercare gel is paid separately. The full price list is publicly visible on the ear piercing page, with no hidden fees.
What should I do if there is redness after piercing?
Mild redness and tenderness in the first days are expected. If the redness spreads, there is discharge, severe pain or fever, see a doctor. Do not remove the earring yourself before getting advice, because the channel can close and trap the inflammation inside.
Ready to book?
If you have worked through the seven criteria and made your decision, pick whichever of the 6 centers in Sofia is most convenient. If you are still unsure, call and ask those same seven questions: that is what this guide is for.